Avoid "Why?"

Seth Godin writes Why ask why? and calls “Why?”  “the most important question”. I think Seth Godin is an insightful marketer and I love reading anything by him, but on this I disagree. “Why?” is quicksand. The word has inertia built-in to it; it lacks its own forward momentum. It focuses attention on the problem; focus… Continue reading Avoid "Why?"

Time to Retire "Hypocrite"

I bet you never called someone a hypocrite and ended that exchange with an increased closeness and respect for each other; the word is filled more with smugness than utility. Accusing another that way gives us a feeling of superiority, but what a hollow feeling. If someone claims to be a certain way, and you… Continue reading Time to Retire "Hypocrite"

Upgrading "Role Model"

The term role model is lacking.  It fails to convey its own potency… it sounds passive, belying its real nature. It fails to convey its scope… as if there is a limited number of things one could role model. It comes with a sense of burden: if you are a role model today but not… Continue reading Upgrading "Role Model"