That skill you don't want to take on is scarce

A quote from Seth Godin’s Blog is stuck with me [emphasis mine]:

Learn to produce extraordinary video and multimedia. This is just like writing, but for people who don’t like to read. Even better, be sure to mix this skill with significant tech skills. Yes, you can learn to code. The fact that you don’t feel like it is one reason it’s a scarce skill.

Whenever I “don’t feel like it” that quote pops in to my head, then I go and do it.